{"id":7738,"date":"2020-07-28T17:20:07","date_gmt":"2020-07-28T15:20:07","guid":{"rendered":"https:\/\/www.mielmartine.fr\/?p=7738"},"modified":"2020-07-30T09:29:22","modified_gmt":"2020-07-30T07:29:22","slug":"tracabilite-avec-la-blockchain-miel-martine-dans-le-magazine-points-de-vente","status":"publish","type":"post","link":"https:\/\/sandbox.mielmartine.fr\/fr\/tracabilite-avec-la-blockchain-miel-martine-dans-le-magazine-points-de-vente\/","title":{"rendered":"Tra\u00e7abilit\u00e9 avec la Blockchain: Miel Martine dans le magazine Points de Vente"},"content":{"rendered":"\n<p>D\u00e9couvrez l&#8217;interview de Michel Pikhanov, directeur marketing et commercial de <a href=\"https:\/\/sandbox.mielmartine.fr\/fr\/\">Miel Martine<\/a>, dans <a href=\"https:\/\/www.pointsdevente.fr\/\">Points de Vente<\/a> pour parler innovation et tra\u00e7abilit\u00e9. <\/p>\n\n\n\n<p>De plus en plus de &#8220;faux miels&#8221; souvent coup\u00e9s avec de l&#8217;eau ou du sirop se trouvent dans les rayons. Il faut savoir qu&#8217;une grande partie des miels consomm\u00e9s en France vient de l&#8217;\u00e9tranger. En effet, il est difficile pour le consommateur de reconnaitre un &#8220;bon miel&#8221;, de savoir sa provenance et le processus. <\/p>\n\n\n\n<p>Chez Miel Martine, nous \u0153uvrons \u00e0 \u00eatre le plus transparent possible. Nous sommes d&#8217;ailleurs la premi\u00e8re marque de miel \u00e0 \u00eatre 100% fran\u00e7aise et 100% tra\u00e7able via la technologie blockchain pour tous nos miels en partenariat avec Product DNA. Le client n&#8217;a plus qu&#8217;\u00e0 scanner le QR code se trouvant sur le pot pour connaitre le lieu de r\u00e9colte, d&#8217;extraction, de mise en pot et de distribution. Toutes les informations sont disponibles en direct pour le client. Des informations qui sont infalsifiables gr\u00e2ce \u00e0 cette innovation. Le client \u00e0 la certitude d&#8217;acheter du &#8220;bon miel&#8221; pur, naturel de Provence. C&#8217;est de ce fait que Miel Martine innove pour r\u00e9pondre aux besoins du consommateur qui cherche la transparence et l&#8217;authenticit\u00e9. Une philosophie que nous avions d\u00e8s le d\u00e9but et souhaitons d\u00e9velopper, \u00e0 terme, sur le march\u00e9 de la grande distribution. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8220;Innover nous permet d&#8217;\u00eatre en lien direct avec notre consommateur&#8221;<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sandbox.mielmartine.fr\/wp-content\/uploads\/2020\/07\/Capture-d\u2019e\u0301cran-2020-07-27-a\u0300-16.15.04.png\" alt=\"Innovation et tra\u00e7abilit\u00e9 du Miel Miel Martine\n\n\n\n\" class=\"wp-image-7741\" width=\"711\" height=\"822\" srcset=\"https:\/\/sandbox.mielmartine.fr\/wp-content\/uploads\/2020\/07\/Capture-d\u2019e\u0301cran-2020-07-27-a\u0300-16.15.04.png 599w, https:\/\/sandbox.mielmartine.fr\/wp-content\/uploads\/2020\/07\/Capture-d\u2019e\u0301cran-2020-07-27-a\u0300-16.15.04-259x300.png 259w, https:\/\/sandbox.mielmartine.fr\/wp-content\/uploads\/2020\/07\/Capture-d\u2019e\u0301cran-2020-07-27-a\u0300-16.15.04-346x400.png 346w, https:\/\/sandbox.mielmartine.fr\/wp-content\/uploads\/2020\/07\/Capture-d\u2019e\u0301cran-2020-07-27-a\u0300-16.15.04-339x392.png 339w, https:\/\/sandbox.mielmartine.fr\/wp-content\/uploads\/2020\/07\/Capture-d\u2019e\u0301cran-2020-07-27-a\u0300-16.15.04-52x60.png 52w, https:\/\/sandbox.mielmartine.fr\/wp-content\/uploads\/2020\/07\/Capture-d\u2019e\u0301cran-2020-07-27-a\u0300-16.15.04-78x90.png 78w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/figure>\n\n\n\n<p>Chez Miel Martine, nous innovons constamment pour r\u00e9pondre au mieux au march\u00e9. Notre but \u00e9tant de concr\u00e9tiser cette technologie. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez l&#8217;interview de Michel Pikhanov, directeur marketing et commercial de Miel Martine, dans Points de Vente pour parler innovation et tra\u00e7abilit\u00e9. De plus en plus de &#8220;faux miels&#8221; souvent coup\u00e9s avec de l&#8217;eau ou du sirop se trouvent dans les rayons. Il faut savoir qu&#8217;une grande partie des miels consomm\u00e9s en France vient de l&#8217;\u00e9tranger. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,1],"tags":[76,69,84,66,85],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tra\u00e7abilit\u00e9 avec la Blockchain: Miel Martine dans Points de Vente<\/title>\n<meta name=\"description\" content=\"Miel Martine innove avec sa blockchain du Miel ! 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